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Today’s constant flow of young, middle-aged, and elderly Americans to their regional dance studio is no misstep. Many see dancing as an attractive route to physical fitness, and countless more have been drawn to the flash, dash, and fun of it by such television shows as”Dancing with the Stars” and”So You Think You Can Dance.”
No longer is dance on TV reduced to remnants of the Lawrence Welk show. The faces of contemporary dancing actors are those of Maksim Chmerkovskiy, Julianne Hough, and Karina Smirnoff, among others. The impression they have made is that audiences, too, can learn how to dance – and do so with a strut, flair, and pride.
Dancing studios that offer Latin-inspired, ballroom, and mix courses, in particular, have benefited from the trend. Additional baby boomers are expected to fuel it for at least the next five decades, especially in classes for ballroom dancing.
Television shows have boosted, not established, the trend, she said.
“Dancing With the Stars” is thought to have done for ballroom dancing what”Saturday Night Fever” did for disco decades ago.
Mood Enhancement
All this, plus dancing makes people feel good – even during tough times. By reducing tension and stress, dancing naturally generates an overall awareness of well-being. Moreover, dancing as a social endeavor provides opportunities to meet other people, enhance a person’s social skills, and boost self-confidence.
Physical Fitness
Most forms of dancing require stretching, bending, starting, and stopping, all of which improve flexibility. Dancing forces muscles to resist and control body weight, and virtually all types of it, from ballet to ballroom, makes the princess more powerful.
Survival and Future Expansion
Although a lot of industries suffered in the aftermath of the 2008 recession, the dance studio industry not only survived but also expanded in the last five decades. According to the IBIS World report of January 2015, the annual revenue of dancing studios since 2010 grew by 2.9 percent, with more than 8,500 businesses now employing more than 50,000 people.
The report estimates that these studios will generate $2 billion in revenue this year. At the next five, improving economic conditions and increased consumer spending on recreational activities is expected to expand the sector even further.
No Dominant Company or Companies
The dance studio industry is highly fragmented. According to the latest Economic Census, 98.9 percent of its studios operate from a single location. Each caters to and serves its own local market, leaving national franchises with less than 3 percent of the federal marketplace.
In 2015, almost 75 percent of the industry’s revenue income is expected to come from tuition for general dance classes, and nonprofit organizations will bring another 5.2 percent.
No longer are Americans content to watch dance on TV, or by the edge of a ballroom floor. As the numbers show, more people than ever want to dance, or at least try.
Dance Studio Industry

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